The Impact Copywriter

Funnel strategist + Conversion Copywriter

I'm a *little bit* obsessed with sales funnels

So here's the deal... I'm a *little bit* obsessed with sales funnels. Okay, you got me. I'm A LOT obsessed with sales funnels.

As a conversion copywriter, I quickly realized great copy was utterly useless in the hands of someone who couldn't put together a solid sales funnel. So instead of being successful, they...

  • spent a lot money on ads that didn't get any return
  • attracted the wrong people to their landing pages + didn't make the sales they expected
  • got frustrated + disappointed when they couldn't convince people to buy their stuff

So, I ventured into the wonderful world of sales funnels. You're gonna like what I found...

Because sales funnels sell smarter, not harder

After years in marketing, I've found that there are too many time-sucking distractions masquerading as "growth hacks".

There's a thousand - no, 10K - things you can do to market your business online. Yet, most of them don't have much (if any!) impact. 

You feel like you're doing a lot. You're busy ALL. THE. TIME. But where's the return? 

There's only 24 hours in a day! What you do in those hours have to have impact.

That's why I luuuuvvvv sales funnels + conversion copywriting. This combo is the most powerful tool you can use to amplify your online marketing + sales.

It's all about impact. Impact on your bank account. Impact on your clients. Impact on your lifestyle. And hey, maybe impact on the world.

You're going to love them too because...

Smart sales funnels impact your bank account, your client relationships + your lifestyle

in a positively powerful way!

Put more moo-lah in your pocket

More sales, obviously. That's the #1 reason people flock to funnels. Don't get me wrong, sales are a wonderful thing. You can't run a business without a steady stream of sales. Here's exactly how sales funnels put more money in your pocket:

Video coming soon!

Identify buyers faster with tripwires + upsells

Having trouble selling new subscribers on your services? Set up a funnel with a low-priced tripwire designed to identify which subscribers are ready to take action right now—and of course, pay you for it!

Tap offer opportunities + unlock new cash streams

Most businesses haven't tapped into the full potential of their value ladder. Look for opportunities to cater to persistant problems both at the low end + high end of your funnel. When you create something for every budget, you unlock new opportunities to sell to underserved prospects.

Automate your funnel + still get cash flows when...

you sleep, travel, read, play + relax. An automated funnel works when you don't. 

Take a trip. Start a hobby. Spend more time with your friends + family. Or catch up on the latest season of Game of Thrones.

Isn't technology beautiful?!

Serve your clients better. And they'll never want to work with anyone else...

Now that we've gotten the business-focused "more sales" part out of the way, let me introduce you to the positive impact smart sales funnels have on your client relationships.

Video coming soon!

Value ladders that build long-term relationships

Most businesses are focused on one-off sales. New client, yay! Now on to the next one. 

Smart sales funnels focus on long-term relationships—moving clients to higher-priced services that provide more value.

Show you care with budget-friendly offers

Create less-intensive starter services + downsells for prospects not quite ready for your core offering.

Show you care by meeting clients where they are—not where you want them to be.

Instead of chasing clients, they chase you!

That's the beauty of taking a client-first approach in your sales funnel. Build long-term relationships. Foster trust. Meet them where they are right now—they'll be begging you for more!

Make space for more fun in your life

With time-saving automation, more money in your pocket + prospects flowing in, you now have the freedom to make more space in your life for, well, life.

Video coming soon!

Get back your time with recorded materials

Delink your services from your time by offering info products—webinars, trainings, courses—as starter services. They make great intro offers for the front of your funnel.

Turn it on when you need it, off when you don't

Don't need a new client for 6 months? Stop paying for traffic and turn your funnel off.

Need a new client like tomorrow? Flip those ads back on. Voila, fresh prospects.

Say goodbye to outdated outreach methods

Now that your funnel is pulling clients to you, you can stop doing all those outreach activities that suck. No cold emails. No boring networking. No job board surfing.

Guess what, you have a funnel already... 
just not a very good one

4 mistakes you're making with your funnel

If you've been in the online business game for very long, you already have a simple sales funnel.

If you have: 

  • a website that sells something, and
  • you send people to that website with content (like videos or blogs) or with ads (like Facebook or Adwords)
  • maybe, you even have an email list that you send sales emails to

... congrats, you have a funnel. If you know you have a valuable offer but people just aren't buying, there's a 99.9% chance you have a bad funnel, bad copywriting, or in most cases, both!

Watch the video to see me explain the 4 biggest mistakes I see businesses make with their funnels (and what you should do instead):

Video coming soon!

As a conversion copywriter + funnel strategist, I bring the best of both worlds to your project

Funnel Strategy

I don't use "cookie cutter" funnels. Instead I combine proven funnel approaches, case study insights, what's being used successfully in your industry. Then adapt the insights to fit your business, goals + target clients.

  • Opt-ins
  • Tripwire, SLOs, OTOs (same thing, different names)
  • Product Launch
  • Webinars
  • High-ticket Consulting/Coaching
  • Mix + match custom builds

Depending on what make sense for your business, we'll also incorporate lead magnets, videos, straight sales, bonuses, upsells, downsells, cross-sells + trials.

Funnel Copywriting

Successful funnels start with a strong strategy, and then get filled with conversion copywriting.

As a certified conversion copywriter, I know how to write copy that takes a web surfer, to casual prospect, to 1st-time customer, to a repeat super fan. You'll need...

  • Landing page copy
  • Email copy
  • Ad copy
  • Video scripts
  • Webinar outlines

Need help with setup in your Click Funnels account?
I do that too.

Hi, I'm Paige. Let me introduce myself...

>>> >>>
  • I'm a certified conversion copywriter in 10x Landing Pages, 10x Emails + 10x Launches. You can trust I use persuasion techniques that work.
  • I walk the talk. I don't just talk about funnels. I build them for my clients + for myself. I mean, could you trust me if I didn't? No way.
  • I'm aways levelin' up. I spend thousands of dollars + hours training with the top thought leaders in my industry—tap into my expertise at a fraction of time + cost it'd take you to DIY.
  • I'm a professional problem-solver. No "experts" here. What I am is a professional problem-solver with a wealth of expertise. No matter what comes up, we'll figure it out.
  • I'm interested in results. I'm not one of those hired hands that disappear after the deliverables are in. No, no, no. I wanna hang around for the results. Your success is my success.

Visit my about page to learn more about my expertise, background, philosophy + more...

Get to know me better

Ready to work with me 1-on-1?

Let's Plan Your Strategy, Build Your Funnels + Write Your Copy

When you work with me 1-on-1, you get the full power of my expertise lazer-focused on your business. If you're looking for help...

  • Planning your funnel strategy
  • Setting up your funnel
  • Writing your copy
  • Getting guidance on your biggest challenges

It all starts here...

Work with me

"Paige was incredible to work with"

My clients love working with me. You will too.
Justin Wilcox
The FOCUS Framework
>>> <<<

I love working with Paige! She always delivers on time, and her writing is great. She's fantastic at distilling complex concepts into easy-to-understand language, and she knows how to write to her audience. I would highly recommend Paige to anyone looking for help creating content.

Michelle Bourke
Artlivemedia, Peachy
>>> <<<

Excellent work. Very impressed with work quality, communication, organisation and level of professionalism all round. Ability to listen, take the brief and deliver on point was spot on - couldn't have asked for more.

Ethan van Meter
>>> <<<

Paige was incredible to work with. Very professional, friendly, and easy to work with. She went over and above to deliver a high quality product beyond what we discussed. I am very thankful we chose to work with her and would recommend her to anyone. I was very pleased.

I pledge 1%.

There are many different ways to have impact in the world. I believe, when we do well, we should give back. That's why, 1% of my profits are donated to charities + movements that hold a special space in my heart.

From the blog...